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How to use Social Media Marketing for your Business App?

Social Media can do wonders for your business app if you know how to use it right

Social web has evolved over few year, and there is no doubt that many businesses are adapting the social platforms into their marketing plan. Social Media isn’t the future. It’s the now! We don’t have a choice on whether to use social media, the question is how well we use it.

Marketing is no longer about the stuff that you make, but about the stories you tell. Then why to limit yourself only to a portion of people. Make the most of your social media platforms to know your audience well and have an app that will be ahead in the competition.

Here are some of the ways that you can consider for marketing via social media:

  1. Choose your platform: Twitter, Facebook, LinkedIn -all are free platforms that can be used by businesses to directly engage with their audiences. As of December 2015, Facebook reports, there are 1.59 billion active monthly users, twitter has about 320 million active users while LinkedIn has 414 million registered users worldwide. That’s a lot of people!
  2. Find Your Audience: If you fail to manage your time to build and develop your networks and relationships, then social media is a quick way to do so. Connecting and developing relationships with the target audience of your business will help you down the road.
  3. Share at the Right time: Compile a posting schedule keeping in mind that different social media platforms may not have the same peak times. For maximum engagement focus on when your audiences is online and active, so that it reaches to as many people as possible.
  4. Communicate in Groups: In order to have a huge audience for all your social platforms, it is important to have active communications in the relevant groups.
  5. Ask Questions: Don’t just post, but ASK!

Drive engagement and communications by asking questions and feedback. Ask your audience what they want.

Social media is one of the most powerful tools available but most marketers fail to truly utilize its potential. Use the necessary tips to have an outstanding app!

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Sakshi Buttan is currently managing social media at ChromeInfotech, one of the leading mobile app development companies. Being new in the world of writing, she is still finding her ways around. When not scrolling around tech news, you can find her with her earphones on with Enrique. Connect with her on facebook https://www.facebook.com/sakshi.buttan

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