The right analytics decides the future of an app, it’s time you take control
Apps are younger than a 10-year-old in the technology world. Even after coming much later than websites, apps have crossed the number of visits to websites in a very short duration. Today, the total activity in the app world has risen to 60 Billion downloads (on Apple app store) with the total time being spent on an app increasing by 21% every year.
The presence of a number of apps on a user’s device along with the fact that they don’t spend equal time on every app, how do you decide whether yours is the app that they are using and spending their majority of the time on? Through App Analytics. With the rise in
With the rise in the mobile app world, if there is one thing that has surged alongside, it is the type of analytics needed to measure every aspect.
A quick search on the internet of the types of app analytics will give a series of tools with each of them telling how important they are. But before you get stuck in the sea of a million free and premium tools, here are the ones that you should concentrate on.
Awareness – to see how visible your app is
Engagement – to see how long users are staying in the app
2.1 Monthly Active Users
2.2 User Segment
2.3 Time on Screen
2.4 Session Length
Conversion – to measure how many of them turned into customers
3.1 Funnel drop-off rate
3.4 User Lifetime Value