Here’s what Successful Mobile App Developers Do
As the world becomes increasingly wireless, populations use their new mobile freedom to roam and have an as-you-go lifestyle. In a recent study completed by comScore, a leading technology analysis agency, found that consumers spend 68% of their digital time on a mobile device. Desktop websites have solidified their place, but consumers are asking mobile app developers for more mobile experiences than ever. To meet the demand, companies now need to spend significant time and resources on developing their mobile presence.
In order to aid you and your business in developing successful, consumer-friendly mobile apps, we have created a list of 5 necessary aspects for a successful mobile app development process.
1. Meet a Need
The process of mobile app development must always begin with the understanding that, in order to be successful, a product must serve a tangible purpose. That is, it must be an answer for fulfilling a need.
No matter what category of app is being developed, it is an attempt to respond to a need your consumers have. Apps such as games or music are fulfilling a need for entertainment, Organization and team-communication apps attempt to fulfill a need for businesses. If there is no need to which you are responding, then there is little opportunity for success.
2. Do Thorough Market Research
In order to know what needs are still unmet, spend enough time completing market research. Not only does this give you an understanding of where gaps in the market may exist, it also affords you the opportunity to see what competition is present, what unique pain points exist in their product, and how you may improve upon their ideas. The last thing you want to do is copy another company’s app. This might be the easy thing to do, but it is lazy. Success in the mobile app industry doesn’t come from cutting corners.
You will want to come out of your market research process with a clear and concise understanding of what your app does, what needs it meets, and how it does the job more effectively than the competition.
3. Listen to Your Consumers
Successful mobile apps provide one of two things:
a) They provide seamless integration into your consumer’s lifestyle or business, or
b) An experience that impacts.
A consumer looking for a new entertainment app is looking for something to break up their daily routine and to relax. A consumer looking for tools to make their life easier will look for an app that streamlines their tasks. In one instance, adding a seamless experience for the consumer may be the exact opposite of what they are looking for. In another instance, anything but seamless integration may be too much of a hindrance to make the app worthwhile.
Don’t stop improving upon your app until it meets one of these two criteria, and make sure that the criteria is on-subject for the purpose of the app. Listen to what your consumers are asking for.
4. Don’t Skimp on Design
No matter what kind of app you are developing; do not skimp on the visual design. It doesn’t have to be flashy, but making sure aspects of the app are clean, flow well, and are easy to navigate can ensure that users keep your app on their devices.
If your app is skeletal, with minimal effort displayed in the design, your users will be keeping one eye on the App Store for a better version of your product. This includes the icon for your app as well. It’s the first thing consumers see, so you want it to be eye-catching. Make it simple and representative of the app’s use.
5. Invest In a Comprehensive Marketing Plan
Once your app is ready for the marketplace, don’t skimp on marketing. Paying for in-app ads or using social media platforms to post content are great, albeit basic, methods of spreading knowledge of your app. Be sure to expand your marketing plan well beyond basic ads and social media.
Even enterprises can get stuck in the basic marketing schemes and forget more grassroots methods of marketing. Affiliating with tech bloggers, making videos about the app, creating a website geared for the mobile app, and pulling in app store reviews during your development phase will help to give you a boost in downloads and sales. Once your app has gained users, they often become sources of advertising simply by word of mouth. If your product is good, then people will want to share it with their peers.
The mobile app industry is complex and challenging. Maintain successful patterns of production, and you can increase your level of success with each mobile app you develop. If you have comments or suggestions, feel free to leave a comment below.
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